Term Paper
On
HP Practices of Marks
& Spencer, Selfridges, Primark and Sainsbury's
Prepared For
Professor Dr. Md. Mahmodul Hasan
Faculty
EMBA/ MBA Program
North South University
Plot:
15, Block: B, Bashundhara, Dhaka-1229
Prepare By
BUS 601:
Human Resource Management
Section: 4
Date of submission: March 30, 2016
Letter of Transmittal
March
30, 2016
Professor
Dr. M. Mahmodul Hasan
Faculty
EMBA/ MBA Program, North South University
Plot:
15, Block: B, Bashundhara, Dhaka 1229
Subject: Submission
of Term paper on HR Practices of Marks & Spencer, Selfridges, Primark
and Sainsbury's
Dear
Sir,
It is a great pleasure to present
the term paper on HR Practices of M & S, Selfridges, Primark and
Sainsbury for the course Human Resource Management (HRM- 601),
which had been a great experience for us to work with such a real life issue. Throughout the study we have tried with
the best of our capacity to accommodate as much information and relevant issues
as possible and tried to follow the instructions as you have suggested.
We tried to make and let it look like a professional and informative one. We sincerely believe that it will
satisfy your requirements.
We are very grateful to you for your
guidance and kind cooperation at every step of our endeavor on this term paper.
We will remain deeply grateful if you kindly take some pen to go through the report
and evaluate our performance.
Thank You.
Sincerely,
No
|
Name
|
ID No.
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Signature
|
1
|
Shaima Islam Shatu
|
153 1014 660
|
|
2
|
Md. Yasin
|
153 1393 660
|
|
3
|
Md. Taufique
Chowdhury
|
153 1041 660
|
|
5
|
Md. Sumit Raihan
|
133 0374 660
|
|
Acknowledgment
At first we would like to thank Almighty
Allah and then we want to give special thanks to our honorable course instructor, Professor
Dr. M. Mahmodul Hasan, Faculty EMBA/ MBA Program, North
South University to give us
such an excellent opportunity to prepare this term paper on HR
Practices of Marks & Spencer, Selfridges, Primark and Sainsbury. He gives us the inspiration and
guidance to learn Human Resource Management. We strongly believe works like
this will surely help us to have a clear concept about this area and to make us better adapted as well as capable to cope with the
issues & practical exposures in this field.
We want to thank our every group member.
Each and every member tries their best to complete the term paper as per the
guideline.
Therefore, there might have some
technical mistakes or error due to our limited aptitude, related knowledge and
time constraint. In this regard, we do believe to get a kind consideration from
you and those who will be exposed to this report.
Human Resource Management is the heart of
every organization. Without effective HR practices, it is hardly possible to
become successful in this competitive business world. In this term paper we
have analyzed that how the world class
four retailers organization- Marks & Spencer’s, Selfridges & Co., Primark
and Sainsbury’s do their HR practices, how they face challenges and how they
can overcome from the situation. All these four organization have high standard
of HR recruitment and selection policy. They have done their initial
recruitment and selection through online.
M&S faces challenges due to workforce
diversity, automated e-commerce distribution, online shopping system etc. It
provides various career development programs and training such as on-the-job
learning, development reviews etc. The performance rewards and benefit packages
are very attractive which include Employee discounts, holidays, life assurance,
bonus, pension, share saves, salary sacrifice, health and wellbeing etc. It has
a strong health and safety policy.
Another one company Selfridges faces
challenges for high turnover and lack of recovery plan. It arranges
different workshops, on-the-job training, weekly training, and financial
support for their employees. Their compensation packages include generous
holiday entitlement, Contributory pension scheme, Healthcare for senior managements,
Life cover, Long service awards etc. Expert
speaks person ensure health and safety issues by increasing awareness.
Furthermore, the basic threat of Primark
is its business model and cost. They provide structured
induction program, leadership programs to their employees. Contributory pension
schemes, Childcare Voucher scheme, Competitive annual leave entitlement, Health
insurance, Bonus scheme attract their employees. Primark ensure health and
safety by Structural Survey Program, Fire Safety Programs.
Finally,
in case of Sainsbury’s, employee retention is a great challenge. Its career development process includes initial
training, staff development, senior management training, and on-the-job
training. It provides different benefits like Store discounts and gifts for
achievers, accommodation, and bonus to its
employees. It is very much
concerned about the health and safety issues and provides training and
instructions regarding emergency situation, safety committee meeting, and Supplier
Compliance management to ensure it.
TABLE OF
CONTENTS
Topic
|
Page No.
|
Definition of Human Resource Management
|
7
|
Chapter
1: HR Practice of Marks & Spencer’s (a)
|
8-13
|
1.1 HR
Management in the 21st Century: Challenges for the
Future
|
8
|
1.2 The
Impact of Information Technology on HR Management:
Opportunities and Challenges
|
8
|
1.3 Recruitment
& Selection Process
|
9
|
1.4 Performance
& Reward Systems
|
9-10
|
1.5 Career
Development and Training & Development Program
|
11
|
1.6 Financial
Budget of HR [Salary + Bonus + Increments + others]
|
12
|
1.7 Health
& Safety Issues and HR Ethics
|
13
|
1.8 Recommendation
|
13
|
Chapter 2: HR Practices of
Selfridges (b)
|
14-20
|
2.1
HR Management in the 21st Century: Challenges for the
Future
|
14
|
2.2 The
Impact of Information Technology on HR Management:
Opportunities and Challenges
|
15
|
2.3 Recruitment
& Selection Process
|
16
|
2.4 Performance
& Reward Systems
|
17
|
2.5 Career
Development and Training & Development Program
|
18
|
2.6 Financial
Budget of HR [Salary + Bonus + Increments + others]
|
19
|
2.7 Health
& Safety Issues and HR Ethics
|
20
|
2.8 Recommendation
|
20
|
Chapter 3: HR Practices of Primark (c)
|
21-24
|
3.1
HR Management in the 21st Century: Challenges for the
Future
|
21
|
3.2 The
Impact of Information Technology on HR Management:
Opportunities and Challenges
|
22
|
3.3 Recruitment
& Selection Process
|
22
|
3.4 Performance
& Reward Systems
|
23
|
3.5 Career
Development and Training & Development Program
|
23
|
3.6 Financial
Budget of HR [Salary + Bonus + Increments + others]
|
24
|
3.7 Health
& Safety Issues and HR Ethics
|
24-25
|
3.8 Recommendation
|
25
|
Chapter
4: HR Practice of Sainsbury’s (d) 26-35
|
|
4.1
HR Management in the 21st Century: Challenges for the Future
|
26
|
4.2 The
Impact of Information Technology on HR Management:
Opportunities and Challenges
|
27
|
4.3 Recruitment
& Selection Process
|
27-28
|
4.4 Performance
& Reward Systems
|
29
|
4.5 Career
Development and Training & Development Program
|
29-30
|
4.6 Financial
Budget of HR [Salary + Bonus + Increments + others]
|
30-31
|
4.7 Health
& Safety Issues and HR Ethics
|
31-32
|
4.8 Recommendation
|
32
|
5. Compare
& Contrast HR Practices among (a) + (b) + (c) + (d)
|
33-34
|
6. Conclusion
|
35
|
TABLE OF
GRAPHS
Content
|
Page No.
|
Graph 1.1: Performance Rewards and benefits of M&S
|
10
|
Graph 1.2: Development and Training
Programs of M&S
|
11
|
Graph 1.3: Financial Budget of HR of M&S
|
12
|
Graph 2.1: Training and Development Programs of
Selfridges
|
18
|
Graph 2.2: Financial
Budget of HR of Selfridges
|
19
|
Graph 3.1: Financial
Budget of HR of Primark
|
24
|
Graph 4.1: Selection
process of Sainsbury’s
|
28
|
Graph 4.2: Development and Training Programs of
Sainsbury’s
|
30
|
Graph 4.3: Financial Budget of HR of Sainsbury’s
|
31
|
Definition of Human Resource Management
Human
Resource Management is the
process of acquiring, training, appraising and compensating employees, and
attending to their labor relations, health and safety, and fairness concerns.
Human Resource Management is the heart of every
organization. Without proper recruitment, selection, training, appraising,
compensating as well as other HR related activities, it is not possible to be a
successful organization in this competitive business world.
Chapter 1: HR Practice of
Marks & Spencer’s (a)

1.1 HR Management in the 21st
Century: Challenges for the Future
Ø
Globalization:
As Marks & Spencer continue the work to transform the infrastructure, the
now focuses on consolidating their position as a leading international,
multi-channel retailer.
Ø
Better
Talent pool: Marks Spencer strives to develop a world class talent pool,
further growing our skills in key strategic areas.
Ø
Top
of the line technology: Marks and spencer’s uses the best and advanced
technology for all their Human Resource Management
1.2 The Impact of Information Technology on HR
Management: Opportunities and Challenges
Ø M&S already had a very good
interactive web page but from early 2014 they relaunched a very informative and
fortified webpage which is almost like a encyclopedia of their company and
products. All general information can be found there.
Ø A better multi-language web page is much
anticipated for M&S. They are trying to improve the multi-language
experience a little bit better.
Ø To provide better customer service, it
undergoes a transformation program that will provide a first and flexible
supply chain.
Ø Maintaining sales through e-commerce is a
challenge for M&S.
1.3 Recruitment & Selection Process

Ø Search through their website under the
careers section for the job role you are interested.
Ø
The
search will show all the job roles within the store across the various branches
in the UK and its recruitment is conducted through the Marks and Spencer
website.
Ø Click on the job role with the most
suitable location to you
Ø The Marks and Spencer recruitment process
consists of an online application form.
Ø This will require you to create a login
as a registered user. A confirmation email will be sent to you to validate the
account for the Marks and Spencer recruitment process.
Ø Once you submit the application form, an
email receipt will be sent to your given email address.
Once a person applies for a job through
the Marks and Spencer recruitment process, he or she cannot re-apply for a
position within the next 6 months.
1.4 Performance and reward systems of M&S
Both the supervisor and
the employee sit together to evaluate performance, they identify common goals,
which are linked to the goals of the organization. This process results with
the establishment of written performance exceptions later used as measures for
feedback and performance evaluation.
Pay – M & S reviews their basic pay every year, plus
they offer extra performance rewards to recognize individual achievements.
Employee discount -
20% discount on all in-store
and online purchases for their employees.
Holidays – Employees are entitled to a minimum of 28 days’ statutory holiday per year.
Holidays – Employees are entitled to a minimum of 28 days’ statutory holiday per year.
Bonus – M & S offers a number of discretionary bonus
schemes on offer that reward their employees for helping us to reach our goals.
Pension – M & S offers an excellent Defined Contribution
pension plan, where if employees contribute 3% of
pay M&S will contribute 6%.
Life Assurance – From day one, employee will
receive life assurance cover to the value of two times his/her annual
pensionable salary.
Shares save – By joining one can save any
amount between £5 and £250
each month for 3 years. At the end of 3
years he/she can get money back or buy shares at an exclusive 20% discounted price, which is set at the start of the scheme.
Salary Sacrifice: Salary Sacrifice schemes covering-
childcare vouchers, holiday buying, car leasing and cycle to work, save money
on tax and National Insurance.
Discounts – Employees can enjoy 1,500 special discounts covering holidays, leisure attractions
and many more products and services.
Heath & Wellbeing – M & S offer discounted
healthcare products and a wellbeing website with top tips and health guides, to
keep fighting fit.
Charity Volunteer Day –Any employee have the opportunity
to volunteer for one day at a charity of own choice.

Graph 1.1: Performance Rewards and benefits of M&S
1.5 Career Development & Training &
Development Program of M&S
Ø On the
Job Learning: There
is a huge opportunity of on the job learning in M & S.
Ø Role Specific Training: M&S provides role specific training to its
employees.
Ø Development Reviews: M&S ensures
employee achievements are recognized, feedback is heard and, of course, that
one’s career is progressing.
Ø Corporate
learning Program: M&N invests
plenty of time with employees to ensure they receive all the right technical
training.
Ø Store
attachments: Through their store attachment program one
will get hands-on experience in one of stores.

Graph1.2:
Development and Training Programs of M&S
1.6
Financial Budget of HR (Salary
+Bonus+ Increment+ Others) of M&S
Employee Costs
|
2014(£m)
|
2013(£m)
|
Wages & salaries including bonus and benefits
|
2980
|
2540
|
Social security costs
|
185
|
158
|
Pension costs –contribution
schemes
|
121
|
105
|
Pension costs –benefit schemes
|
78
|
52
|
Health insurance
|
28
|
25
|
Bonus scheme
|
12
|
9
|
Total
|
3404
|
2889
|

Graph 1.3: Financial Budget of HR of M&S
1.7
Health
and safety issues and HR Ethics of M&S
Ø
The
Fire Health & Safety Committee – This committee gives advises on
fire, health & safety policy. It also monitors its effectiveness.

Ø
The Store/Site Manager
- Ensuring the conjunction with their Fire, Health & Safety Officer, is the
accountability and responsibility of site manager.
Ø
Occupational Health
Services – It provides advice and support
to line managers on managing the impact of work on health, and health on work.
Ø
Business Involvement Groups (BIGs)
Ø
Retail Finance and Operations
Ø
Property Development and Facilities
Management
Ø
The Fire, Health & Safety Officer (FHSO)
1.8 Recommendation
Marks & Spencer has
all the good HR practice an ideal organization should have. They are very good
in their overall procedure of recruitment, selection, training & allover HR
practices. It seems to be a perfect organization to work at. However, it can
follow the some steps for its improvement.
1.
M&S should be more careful in case of balancing the work
life and personal life.
2.
It can follow different motivational theory to improve the
effectiveness of the employees,
3.
Although it provides attractive benefits to its employees, it
can add some other benefits like paid sick leave, gym membership, personal day
etc.
4.
It should focus more to improve its e-commerce system.
5.
It can provide special training to its sales person to ensure
better customer service.
Chapter 2: HR Practices of Selfridges & co. (b)

2.1 HR Management in the 21st Century: Challenges for the
Future
In the 21st
century organization has been facing many challenges. HR department faces huge
pressure due to globalization, rapid technological change, huge competition
etc. Some challenges that may face by Selfridges in 21st century can
be:
Ø Attracting
and Selecting Best Candidate: In 21st century, attracting and selecting best candidate may
become a great challenge as the competition is too much high. Today, every
company is aware to attract the best qualified candidate.
Ø Managing
Diversified work groups: Managing
diversified workforce like people from different culture, religion, race,
moral, background is a challenging task for HR managers in this 21st
century.
Ø Making New
Retention and Motivation Strategies: As Selfridges hires employees globally. So, it is
important to make new retention and motivation strategies for different
employees which are a very challenging task indeed.
Ø High
Turnover Challenge: As
Selfridges always faces high turnover, it is a constant challenge for the
company to recruit and retain sales staffs.
Ø Work life
Balance: Balancing
work life and personal life is a great challenges for Selfridges
2.2
The Impact of Information Technology on HR Management: Opportunities and
Challenges
Information
technology has changed the business world over times. Technology continuous to
have a significant impact on HR practices.
Opportunities:
Technological
advances can provide following opportunities to the Selfridges:
Ø
Efficient
Recruitment process: Technology has made recruiting
process simpler for HR professionals of Selfridges. Online recruitment reduces
the cost of recruitment and also save the time of management.
Ø
Improved
training: Information technology makes it easier for the HR manager to
train a large number of employees quickly and cost effectively through virtual
classroom, online conference and so on.
Ø
Proper performance Management: Computer technology can be used to assess performance
of the employees and can take steps for the betterment of organization.
Ø
Data Storage and Retrieval: Technology makes it possible to store and retrieve
data which make their work easier.
Ø
Creates Mobility:
The use of
technology has been eliminated the space and time boundaries. Employees can
work from anywhere at any time.
Challenges:
Information technologies bring some challenges for the
HR Management. Some of them are:
Ø Maintenance
Cost: Sometimes
it is very costly to maintain and update information technology. Different
functions may be interrupted by malfunctions or some bug.
Ø Risk of
damaging Data: Risk of
losing data is associated with IT. Natural or other disasters can destroy the
valuable data. So, HR management have to maintain damage recovery system.
2.3 Recruitment
and selection process

Ø Selfridges
provides details about the available positions in their career website.
Candidates have to search career website for the job position they are
interested.
Ø Candidates
have to click the job position with the suitable position. There is an FAQ page available for any potential
queries.
Ø After
that candidate will required to create a log in as a registered user. A confirmation email will be sent to candidates to
validate the account for this recruitment process.
Ø After
completing all the screening, application
& branching questions they take an online test of the candidate. This test
may include MCQ or sometimes written questions to access the skills, ability of
the candidates. Situational question can be the part of this assessment.
Ø Any disability or learning difficulty takes into
consideration in this selection process. They measure the qualification of
the candidates and select most qualified candidates.
2.4 Performance & Reward Systems OF
Selfridges
Employees
at Selfridge’s stores and Head offices enjoy careers that provide inspiring
experiences, exciting challenges and amazing benefits. Selfridges & Co
provides various sorts of rewards and benefits. Such as:
Reward
and benefits by Selfridges
|
Generous holiday entitlement
|
Extremely
generous discount throughout the whole store
|
Contributory
pension scheme
|
Healthcare for senior managements
|
Gym
membership offers
|
Life cover
|
Long
service awards
|
Performance
related incentives
|
Training
& Development
|
Great
bonus potential based on performance
|
2.5 Career Development and Training &
Development Program
The Development
team of Selfridges identifies areas in which either individuals or whole teams
might benefit from developing higher skill levels, and then puts together
training and developing programs to meet this need. Their training and
development programs include:
Ø On-the-Job Training: Selfridges
provides three months induction and continuous on the job training to improve
the employees skills.
Ø Workshop: To improve
sales, management and technical skills employees can get advantages from
different training programs and workshops.
Ø Financial Support: If the job
roles require professional
qualification, then the company provides financial support to the employees.
Ø Weekly Training: A weekly training is provided by Selfridges & Co
to the sales associates to improve the customer service excellence.

Graph 2.1: Training and Development Programs of Selfridges
2.6
Financial Budget of HR (Salary
+Bonus+ Increment+ Others)
Employee Costs
|
2015(£m)
|
2014(£m)
|
Wages and salaries, including bonus and benefits
|
3450
|
3050
|
Social security costs
|
210
|
180
|
Pension costs –contribution schemes
|
130
|
109
|
Pension costs –benefit schemes
|
58
|
43
|
Share-based payments expense
|
52
|
45
|
Total
|
3900
|
3427
|

Graph 2.2: Financial Budget of HR of Selfridges
2.7 Health
& Safety Issues and HR Ethics
Selfridges
treat their employees as the heart of the business. It is an equal opportunity
employer. So whatever the age, gender, disability status, sexual orientation,
religion, race or family circumstances they ensure that candidates are treated with fairness and respect. It is an
incredibly friendly and sociable place to work.
Ø
Selfridges
always concerns about the health and safety of the employees. Expert speak
person gives the brief about the method of using equipment and risky material.
Ø
They
arrange Health Safety and Environment Champions meeting to reduce accidents.
Ø
They
also provide insurance for the employees.
2.8 Recommendation
1.
Selfridge can include some other benefits like
flextime, child care, insurance, share save, salary sacrifice etc. to its
compensation package.
2.
Its health and safety policy is not enough. It can
train the employees regarding the necessary actions in time of emergency,
consult with the employees about their work place related problem.
3.
Selfridges have to focus more on work life and
personal life balance.
4.
It can arrange more training and development
programs like job rotation, online training, team training, assistant to
position etc.
5.
In order to
retain customer, Selfridges should follow more customer oriented strategies.
Chapter 3: HR Practices of Primark (c)
Primark is a unique clothing retailer
organization founded in 1969 in Ireland trading as penny’s and headquarters
situated in Dublin, Ireland. Primark is subsidiary company of Associate British
Food. By 2016 Primark operates its business over 270 stores in nine different
countries in the world. Primark
relies on low costs, economies of scale and efficient distribution to maintain
its competitive market position.
3.1 HR Management in the 21st
Century: Challenges for the Future
Ø
Workforce Diversity: Workforce diversity at Primark has a great impact on
HR practices. Primark is recruiting its employee from different parts of the
world wherever they have their retail stores. Primark have to maintain a single
pay scale for different countries .
Ø
Organization Culture: Primark
is recruiting its employee from different county so they have different mind
and different culture. So Primark HR needs to put hard work to establish a safe
and successful organizational culture which is acceptable by all employees.
Ø
Rapid Changing Technology: Organization
have to be highly flexible to adapt with the latest technology because any
improvement in the technology make the employee work easy, give better output
compare to input, give better quality.
Ø
Career modification of the employees: To adapt with
technological development and the change is going on around the world training
should be provide to the employees to improve their ability, skills and
knowledge of the existing employees which is a major challenge for Primark.
Ø Employment law: A company has to follow the
employment laws and regulations. These laws and employment practices differ
from country to country and organization to organization respectively. This is
also a major challenge for Primark because they operate their business in
different countries.
3.2
The Impact of Information Technology on HR Management:
Information
Technology has brought about huge changes in the business and the organization.
Information technology also has a great impact on HR management.
Opportunities:
Ø Online Recruitment: For
recruiting Primark follow online recruitment system which is possible for
proper use of information technology. Through the information technology
Primark is now doing online recruitment, assessing, and selecting new employees
which save their time and Cost.
Ø Connected With their Suppliers: With the
help of information technology Primark is now connected with all its suppliers
and maintain their huge supply chain.
Ø Training: Information
technology improves the training systems.
Challenges:
Ø Cost: Introducing new technology in the
organization requires huge amount of money. This is also a challenge for
Primark.
Ø
Security Concern: Now a days we
stored our information HR system which is risky, any time it may hack by the
hacker and information may misplaced.
Ø
Online sales became a challenge for Primark.
3.3 Recruitment
& Selection Process of Primark Stores

Candidates
can apply through online. After submitting the online resume, candidate will
get confirmation mail. Candidates need to select the time and date and click
next. Then they sent confirmation mail with details and sent reminder before
interview.
Most of the time they asked:
Ø Competency based questions: They asked
four types of questions to candidates. Such as: Situation, Tasks,
action and result.
Ø Motivational Questions: For example: Why
you are interested to that position?
3.4 Performance
& Rewards System
Primark
provide salaries that are competitive and subjected to annual review. Other
benefits are:
Rewards and Benefits
by Primark
|
Structured training and development
programmers
|
Promotional opportunities for everyone
|
Contributory pension scheme
|
Childcare Voucher scheme
|
Competitive annual leave entitlement
|
Health insurance (dependant on the
role/level/function)
|
Bonus scheme (dependant on the
role/level/function)
|
Flexi-time scheme for certain head office
functions
|
Variety of shift patterns available to suit
your lifestyle.
|
Primark have a world class Management
Development Program to help build employees career at all levels. Primark encourage
ideas, team spirit and passion across all their functions.
Ø
As a new employee in any
role with Primark, employee will be given a structured induction program to
welcome employee into their new role and team.
Ø
Primark then offer
various programs to either assist employee to become a member of management, or
to develop their role.
Ø
Primark development
programs start at all levels from entry level through to senior leadership
programmers. Primark advertise promotional opportunities within the business to
their existing employees, it’s something Primark really proud of and shows they
are committed to employee development.
Ø
Where Primark also offer
task specific training support for their employees who want to enhance their
existing skills or develop new ones by offering NVQ program in the following
areas:
v Retail/Customer Service
v Administration
v Team leading.
3.6
Financial Budget of HR (Salary +Bonus+ Increment+ Others)
The table below provides specific data regarding Primark remuneration:
Employee Cost
|
2014
(GBP million)
|
2013
(GBP million)
|
Employee salary
|
1,672
|
1,640
|
Employee benefits
|
334
|
308
|
Total Remuneration
|
2,006
|
1,948
|

Graph 3.1: Financial Budget of HR of Primark
3.7
Health and Safety Issues and HR Ethics
The issue of worker safety has always
been a priority for Primark and forms an important part of our Ethical Audit Program.
In some countries where awareness of workplace safety (particularly fire
safety) is limited, Primark local teams provide training and awareness program
for factory managers and workers.
For Health & Safety Primark follow
two programs.
1. Structural
Survey Program
2. Fire
Safety Programs
HR
Ethics: Mandatory training is given to all employees on legal aspect of doing
business and safety measures to protect employee from accident and injuries
during work
3.8 Recommendations
From our analysis we recommend following
thing to make their operation more effectively
1. Online
recruitment should be made more users friendly and they should give all their
recruitment steps one by one which will be easier for the candidates to apply
for job.
2. Primark
should establish a safe cultural training program for their employee to quickly
adapt with their culture.
3. Primark
should make their pay scale and benefits plan more attractive for the employee
regarding their country.
4. More situational, behavioral, stress questions need to be
include in recruitment process
5. Information
systems in Primark need to be better integrated to each other to create
organization-wide integrated solutions to boost productivity and efficiency.
Chapter 4: HR
Practice of Sainsbury’s (d)

4.1 HR Management in the 21st
century: Challenges for the Future
There are many factors of HR management
decision that affecting Sainsbury’s in 21st centuries. That are-
Globalization: Globalization means the present flow of
goods, services, capital, ideas, information and people. Growing
internationalization of business has its impact on HRM in terms of problems of
unfamiliar laws, languages, practices, competitions, attitudes, management
styles, work ethics etc. As Sainsbury working in a profit zone so there are may
be chances of facing high competitors as well as diverse work group or culture.
Technological
advances:
Technological advances have a significant impact on sainsbury’s HR business
practices. Due to the advancements in the technology there has been a drastic
change in the approach to the various projects and the scenarios that guide to
the organizational regulations. The pressure of cost-effective technology use
may affect the decision making process.
Changes
in the Economic Environment: Changes in the Economic Environment may affect the consumer
buying power which will directly affect the organization profitability. If the
situation in future likes this than Sainsbury HR management may have to think
of reducing the staff to minimize cost.
4.2 The Impact of Information Technology on HR Management: Opportunities
and Challenges:
Technology has changed the business world
many times over. In the Information Age, the advent of computers and the
Internet has increased that impact significantly. Information technology has
created both opportunities and challenges for the HR management. That are-
Opportunities:
Ø
Due
to advancement in the internet and social media communication it becomes very
easy for the Sainsbury HR division to collect poll of employee from different
location within shorter time period.
Ø
Internet
helps HR manager to create interlink among different Convenience stores and
Supermarkets. As a result it becomes easy to keep the record.
Ø
Some
other opportunities of Sainsbury may due to use of information technology are
help to performances management, training employees etc.
Ø
Finally
Information technology creates an opportunities of standardization and with
standardized procedures this can ensure that an organization remains complaint
with Human Resource requirements, thus also ensuring more precise
decision-making.
Challenges:
Ø
As
there are others competitors in the market so it becomes difficult for HR
division to collect talent employee because other applicant may apply using
internet.
Ø
Implementing
different HR software may be costly for the Sainsbury. So at end the benefits
may be overlap by cost.
Ø
Employee
Retention
is a great threat for the organization.
4.3 Recruitment and Selection
Process of Sainsbury’s
Sainsbury
offers large numbers of job opportunities available in different stores. They
looking for people with good customer skills and job are available in clerical,
stockroom and technical. Job opportunities are advertised on in-store job
board, in local newspaper and at job center plus. Sainsbury opening new
supermarkets and local and central stores in many towns creating job vacancies
in advance. Sainsbury recruit around 100 graduates' colleagues every year and
more than 70 works within stores. Graduates recruitment is conducted online at
Sainsbury graduate recruitment website. Selection Process of Sainsbury’s are
following:

Graph 4.1: Selection process of Sainsbury’s
4.4 Performances and Reward system
Sainsbury’s already has been able to create
a positive feeling among a good majority of the employees but still it needs to
improve the employer-employee relationship to find out the factors that could
be improved the reward system is performance based. To ensure the optimum level
of customer satisfaction & to gain competitive advantage this is one of the
most important issues for Sainsbury’s to consider. Here the equity theory plays
a major role and the management has been successful to strike a balance between
the efforts and rewards for the employee. The organization’s reward system is
fair enough. It is obvious that to gain a long term commitment from the staffs,
Sainsbury’s should design more effective policy for the accommodation of
employees’.
4.5 Career Development and Training & Development Program
Ø
Initial Training: At the beginning of their training
period all new trainees are given a general overview of the organization and
clear understanding of their rights and responsibilities. During trainee
introduction period, series of modular workbooks is provided to them that they
have complete.
Ø
On-the-Job Training: Sainsbury’s provide on-the-job training
to its employees to make them more productive.
Ø
Staff Development: All colleagues have a Performance
Development analysis to discuss their career development with their managers,
measure their progress or training needs at least once a year. Various types of
training approaches are used like course, workshops, mentoring, qualification,
self-development books and videos.
Ø
Senior Management Training: Senior management training is focused to
meet the business and individual needs. Through promotion, external recruitment
and training, senior management capabilities can develop. Through running
training courses Sainsbury aims to achieve specific benefits and training needs
restructuring if these benefits are not achieved.

Graph 4.2:
Development and Training Programs of Sainsbury’s
4.6
Financial Budget of HR [Salary+ Bonus +Increment+ Others]
Financial
budget of Sainsbury shows that it has a huge portion of budget for the Wages
and salaries, including bonus and termination benefits. In 2015 the amount is
higher than the last year. The total information about the HR budget collected
from the financial statement of Sainsbury.
Employee costs for the Group during the year
amounted
|
2015 £m
|
2014 £m
|
|
Financial
Budget of HR
|
Wages
and salaries, including bonus and termination benefits
|
2,180
|
2,150
|
Social security costs
|
144
|
141
|
|
Pension
costs – defined contribution schemes
|
100
|
77
|
|
Pension costs – defined benefit schemes
|
-
|
34
|
|
Share-based
payments expense
|
21
|
33
|
|
Total
|
2445
|
2435
|


Graph 4.3:
Financial Budget of HR of Sainsbury’s
4.7
Health & Safety Issues and HR Ethics
The
human resources department is responsible for the employees of the company and
so need to make sure that they are in a safe working environment. Sainsbury’s
HR like all other businesses has a safety policy. The policy will include
arrangements covering training and instruction, company rules and emergency
arrangements. Sainsbury’s HR has a health and safety office in all their
stores. Human resources train new staff for health and safety jobs which
include roles being health and safety officers, safety committee meeting
holders etc. Customers are also accounted into the health and safety acts for
Sainsbury’s HR, these include- wheelchair access, Customer fire exits, Smoking,
drinking, eating- banned in all store and so on. Sainsbury’s HR wants their
employees to work in a safe environment. It also provide safety priority to
their suppliers. Laws require all store
managers and employees who work there to comply with the health and safety
legislation.
4.8 Recommendation
1. Sainsbury’s HR people should be given
relevant training in reward systems. This is to help the organization ensure
that they are implementing a system of reward and other benefits in the
organization fairly and efficiently.
2. Performance related reward reinforces
employee competencies and motivates them to participate in the decision making
process. It also encourages them to exercise responsibility and initiative by
rewarding them for displaying appropriate behavior. So Sainsbury should
practices more in performances based reward systems.
3. HR Department always works with the
changes and Sainsbury should create the challenges as opportunities.
5. Compare & Contrast HR Practices among (a) +
(b) + (c) + (d)
|
Challenges
|
Information Technology
|
Recruitment and Selection
|
Performance and Reward System
|
Training and Career Development
|
Health and Safety
|
Marks and Spencer
|
Maintain Sales through e-commerce
|
Multi language
and good interactive Webpage, transformation program
|
Online Process
|
Employee
discounts ,holidays, life assurance, bonus, pension, share saves, salary
sacrifice, health and wellbeing, charity volunteer day etc
|
On-the-job
learning, role specific training, development reviews, corporate learning
program, store attachment
|
Fire Health & Safety Committee, Occupational Health
Services, Business Involvement Groups (BIGs),
and Awareness program.
|
Selfridges
|
High Turnover, diversified work
group, Work Life Balance
|
Lack of
recovery data, online performance management
|
Online Process
|
Generous holiday entitlement, Contributory pension scheme,
Healthcare for senior managements
, Life cover, Long service awards etc
|
Workshops, on-the-job training,
weekly training, financial support
|
Expert speaks
person, Health Safety and Environment Champions meeting.
|
Primark
|
Cost, Security
concern, online sales
|
Not follow
online sales
|
Online Process
|
Contributory pension scheme, Childcare Voucher
scheme, Competitive annual leave entitlement, Health insurance , Bonus
scheme
|
structured induction program, task
specific training, leadership program
|
Structural Survey Program, Fire Safety Programs
|
Sainsbury’s
|
Employee Retention and development, costly software
|
Standardize
procedures, employee performance evaluation , training through technology
|
Online Process
|
Store discounts and gifts for achievers, accommodation, bonus etc
|
Initial
training. On-the-job training, staff development, senior management training
|
Training and
instructions regarding emergency situation, safety committee meeting, Supplier
Compliance management.
|
Conclusion
Human Resource Management plays a very
important role in every organization. Human resource manager’s role is changing
and it’s getting more challenging day by day as organizations are going through
rapid changes due to globalization, change in customer taste and habits,
technological advancements, internationalization of business. Proper
recruitment & selection process, training and development programs,
benefits packages, motivating the employees, excellent customer services all
these things depend on the effective HRM. To retain employees attractive and
appropriate benefit packages are very crucial. Training and development
programs increase the productivity of employees. Employees are the assets of
the organizations. So, organizations
must focus more on the health and safety issues.
References
1.
Gary Dessler, Human Resource Management (13 edition)
2.
David A. DeCenzo & Stephen P. Robbins,
Fundamentals of Human Resource Management (11 edition)
14. http://en.wikipedia.org/wiki/Sainsbury%27s
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